Brand portfolio

Brands built to be recognized.

Distinctive identities and practical visual systems that give a business clarity, character, and a consistent way to show up.

Identity 001Secure records & training2026
PewSafe handwritten mark and wordmark

Your Armory, Organized.

The assignment

Hands-on grit. Intentional practice.

PewSafe needed a brand that could hold two truths at once: firearm ownership is hands-on, lived-in, and personal; responsible practice is methodical, organized, and intentional. The handwritten mark carries the human, tactile side. High-contrast color and a clean neo-grotesk wordmark bring structure, control, and modern clarity.

PewSafe handwritten iconPrimary mark
Aa

Helvetica Neue–style
Bold / Regular

Typography
Signal Green · #70FF64
Near Black · #161616
Warm White · #F4F1E8
Core palette
PewSafeProduct wordmark
YOUR ARMORY, ORGANIZED.Campaign language
PRIVATE · ENCRYPTED · YOURSBrand promise
Identity 002Field software2026
SepDig lime and orange logo

Built for the dig.

The assignment

Technical precision with visible energy.

SepDig needed an identity that could make detailed grade calculations and field records feel fast, clear, and dependable. Volt lime signals live measurements and forward motion; safety orange ties the system to physical work. The split mark, condensed typography, and topographic linework create one recognizable language across the app, its tools, and every touchpoint around it.

SepDig app iconApp icon
Aa

Condensed grotesk
Bold / Regular

Typography
Volt · #C9FF42
Safety Orange · #FB5501
Survey Black · #111212
Core palette
SEPDIGProduct identity
BUILT FOR THE DIGCampaign language
GRADE / DEPTH / RECORDField language
Identity 003Septic service2026
Always Flowing Septics logo

Out of your sight, On our minds.

The assignment

Clean, capable, and always in motion.

Always Flowing Septics needed an identity that could make an essential, hands-on service feel precise, dependable, and easy to trust. The flowing monogram and water-drop detail make movement and cleanliness visible, while a crisp blue palette and Manrope typography give the brand an industrial clarity that works just as well on a service truck as it does online.

Always Flowing Septics primary logoPrimary logo
Aa

Manrope
Bold / Regular

Typography
Service Blue · #0B5FBB
Industrial Slate · #202B35
Clear Water · #E8EDF1
Core palette
OUT OF YOUR SIGHT,
ON OUR MINDS.Campaign language
PUMP · CLEAN · MAINTAINService language
WATER IN MOTIONVisual direction